On being made responsible for Kleenheat’s sponsorships strategy in 2024, I led the negotiation of a two-year gold partnership with Fremantle Football Club.

Underlying the partnership is a shared history as WA-grown challengers taking on established incumbents and the east coast.  

As part of the agreement, Kleenheat’s branding features prominently on the men’s training balls, training tees sleeves and media polos sleeves, ensuring strong visibility throughout the AFL season.

In addition to the core branded assets, Kleenheat leveraged the partnership to provide great value perks and rewards to their customers and produce engaging content for their owned channels and Freo’s audiences. There was some stand-out activity in year one, and I’m so proud of the team for all the great work they delivered off the back of the partnership agreement.

While not everyone in the team started off as a Freo fan, love for the Dockers grew pretty steadily across the year - and now I’m pretty sure everyone bleeds a little bit purple. Go Freo, 2026 is the year!