Services & expertise.
Here’s a smorgasbord of the services I offer. Got something in mind that isn’t listed? Intriguing! Hit me up for a chat.
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A consumer needs to know your brand to choose your brand. The way we drive awareness for your brand will depend on the lifestage of your brand, your budget, the competitor set, your target audience and more. In a world obsessed with conversion metrics, why should you care about brand? Well, having a strong brand helps with lower funnel metrics as well as pricing (I see you, luxury brands). I can help you introduce effective brand marketing through-the-line wherever you are on your journey.
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What is your brand saying in market, what do customers take out, and what do your customers actually care about? I’ve been on a repositioning journey at Kleenheat and am keen to share my knowledge on how to orientate your brand in the market to best engage your audience.
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Codifying your distinctive brand assets and ensuring you religiously apply them is essential for your marketing investment to payoff. Let me help you set the groundwork for a brand that works.
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This is my bread and butter. I’ve worked on 120+ campaigns in my professional life, rolling out campaigns small and large across all channels. If you need someone to come in and deliver an effective and memorable marketing campaign, I’m your person.
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At Disney, my main objective as Franchise Manager was driving revenue for the consumer products business. I’ve worked closely with some of the UK’s largest retailers and FMCG brands and can shape a retail and product strategy that works. In my time leading the Mickey Mouse franchise, it became the highest grossing brand for Disney from a licensing perspective in the UK for 2018 (overtaking Frozen & Star Wars).
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I’ve delivered large and small events in my time, from B2B media events for 20 VIP guests to familiarisation trips for up to 300 people travelling from the UK to Disneyland Paris, covering everything from invites to post-event feedback, including travel, accommodation, meals, on-site events, conference content and tours.
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Got too much on and not sure how to get to a manageable equilibrium? Too many brands in your portfolio and not sure how to balance competing needs? Sometimes having someone external come in to help you identify improvements and trade-offs can be helpful. It’s hard when you are busy to find time to make changes. Let me help.
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Have a project on your wishlist or backlog you don’t have the bandwidth to get to? Why not outsource the project management and delivery? I can work in close collaboration with you and your team to get the job done.
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Been wanting to do more research but don’t know where to start? I’m here. Got established research in place but want to review how it’s working alongside your marketing? I’m here for that too. I will ensure your research is aligned with your marketing strategy and gives you actionable insights, in partnership with research agencies.
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Let me help you translate business objectives into a cohesive marketing strategy that helps guide what you do (and don’t do), plus a plan with tactics and initiatives to rollout.
If you need a digital marketing agency to run your paid search or social advertising, that’s not me. There are lots of other WA agencies who would be better for that.
How does it work?
Every organisation and what they need is different, so I’ll shape a bespoke proposal that meets your unique needs.
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Let’s have a chat.
Set out the challenge and what you want to achieve, plus provide any parameters, the activity budget and deadlines.
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I’ll get scoping.
I will pull together a scope of work with proposed terms and deliverables for consideration.
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We’ll get going.
If you are happy, sign the scope and we can get started on the engagement!
How I can help.
I’m offering my services as a consultant and fractional marketing manager.
The engagement can be as short or as long as you like. I’m happy to work on a one-off brief or scope, or as an ongoing marketing lead.
I work best embedded in your team or business, bringing senior strategic leadership without the challenges of adding permanent, full-time head-count.
Never heard of a fractional marketing manager? I hadn’t either until recently. Here are the benefits.
Cost-effective expertise
Provides senior management experience for a fraction of the full-time cost.
Flexible engagements
A fractional marketing manager typically works part-time (1 - 3 days per week), with fixed-term, renewable contracts.
Results focused
The terms of our agreement can be deliverable focused, to ensure you get what you require.
Big ideas and real impact.
I care deeply about the world my kids are growing up in, and I want my work to reflect that.
That's why I'm committed to giving 1% of revenue and 5% of my time to not-for-profits and social enterprises working to positively impact people and the planet.
If that's you, let's talk.
Frequently asked questions.
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No, I don’t see myself as a marketing agency. I’m an independent marketing consultant and one-woman-band.
The way I see it working best is that I become an extension of your team, and work alongside your internal resource as well as any agencies you already engage with. However, this is all up for discussion and when we meet we can suss-out the details.
Need a new creative or media agency? I have lots of contacts in Perth, so if our grand plans require new services I can help hook you up.
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My services would best work for;
SMEs with 20 - 100 people. Perhaps you have some marketing expertise in-house or a digital agency, but what you’re missing is a strategic brain and marketing lead.
Businesses on a rapid growth trajectory. Things are moving fast and you need someone who can keep up.
Organisations with a gap to fill. Your marketing leader has moved on and you need someone to step in and keep the momentum going while you recruit someone for longer term.
Don’t see yourself in these scenarios? Let’s have a coffee anyway. I love meeting people, and you never know where a good conversation might lead.
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At Disney, I worked in the UK & EMEA marketing team for Disneyland Paris, Walt Disney World in Florida and Disney Cruise Line for seven years across a variety of roles before eventually becoming the Partnerships Manager for UK and EMEA.. I’m super passionate about destination marketing and tourism. I would love to bring my expertise to local WA attractions and tourism service providers.
When I moved into the brand team at Disney, I worked across FMCG, retail, theatrical marketing and film - working in turn on Disney Princess, Disney Frozen, Mickey Mouse, Disney Pixar and Star Wars. My role was all about developing strategy and delivering campaigns to build relevant audiences and grow the brand across all verticals, though a lot of the focus was on consumer products.
Most recently at Kleenheat, I worked in utilities - having five years’ experience leading campaigns and brand. I also know energy, specifically solar.
Thanks to my years working in partnerships, I’ve also touched on many other categories - financial services, media, and not-for-profit amongst others.
If your category doesn’t fit it into any of these, I’m always keen to bring my expertise and know-how to new spaces.
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No, I haven’t provided pricing on the website as I see each engagement being unique and requiring its own scope.
If we were to work together, I would provide a personalised proposal with pricing and deliverables for us to align on and for you to approve, before commencement of any work.
That way, you know exactly what you are getting and what it’s going to cost, and I can make sure it’s scoped properly for your bespoke scenario.
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I'm a commercially savvy marketer. The organisations I've worked for are extremely cost-conscious; marketing activity needs to pay off, period. But great marketers know they need activities that works at two speeds simultaneously. Brand building for long-term growth, and short-term sales activity for the here and now. My job is to balance both these needs, so we're driving revenue today while building the brand that makes everything easier tomorrow.
The rise of digital marketing has made return on ad spend the metric everyone obsesses over, and while it matters, it doesn't tell the whole story. The channels that build brands most powerfully are often the hardest to measure directly. Knowing when to trust that and what measurement tools to use to balance your plan is what great marketing leadership looks like.
Ready to chat?
Send me a message, I’d love to connect and see how I can help.