Hello, is it me you’re looking for?
With more than 15 years’ experience leading marketing and brand strategy for some of the world's most iconic and WA's most beloved brands, I know what it takes to build something that stands out and stands for something.
I spent the best part of a decade at The Walt Disney Company UK - leading teams and taskforces across brand, strategy, partnerships, events, campaign, retail and destination marketing. I delivered 100+ campaigns in my time there, from tactical lead-generation activity for Disney Parks to a year-long celebration of Mickey Mouse's 90th birthday. Yes, throwing ‘the boss’ the best party ever was genuinely part of my job.
Back in Perth, I brought that same rigour and creativity to the utility sector, leading the brand and campaign team at Kleenheat. While there I reshaped the marketing strategy and delivered campaigns that significantly grew the customer base, plus led the brand development of Kleenheat Spark, Kleenheat’s new solar and battery offering.
Now I'm channelling all my experience into helping WA brands grow, by building awareness and emotional connections with their audience.
I consult because it fits better alongside being the mum I want to be. You only get a few years of your kids actually wanting you waiting at the school gate and I want to be there as much as possible, which is hard when you are in a full-time leadership position.
And here's what I've realised: everything that makes me a good mum makes me a better marketing leader.
Efficient. Passionate. Kind. And completely committed - to my kids and to my clients. I care about what you care about. I treat your business like it's my own. Because for as long as we work together, it is.
Category specialities. Ideas, Real Impact.
Due to many years working in partnerships, the list goes further than what's below. Don't see your industry? Even better. Fresh eyes and world-class thinking are a powerful combination.
01 Arts
02 Destinations
03 Energy
04 Film
07 Travel
08 Utilities
06 Retail
05 FMCG
The Archive: Past Work
When you work with me, you are working with a highly experienced marketing leader who’s developed strategy and campaigns for globally beloved and iconic WA brands.
Take a look through the archive to see a highly curated overview of the activities I’m most proud of delivering in my working life.
Frequently asked questions.
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As a consultant and fractional marketing lead I bring a variety of expertise. Brand building is at the heart of everything I do, but I also work across marketing strategy, campaign, events, sponsorship, product marketing, and the list goes on.
To see the full list of skills I would bring to your organisation, visit Services.
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No, I don’t see myself as a marketing agency. I’m an independent marketing consultant and one-woman-band.
The way I see it working best is that I become an extension of your team, and work alongside your internal resource as well as any agencies you already engage with. However, this is all up for discussion and when we meet we can suss-out the details.
Need a new creative or media agency? I have lots of contacts in Perth, so if our grand plans require new services I can help hook you up.
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Collaborative, energetic and big-hearted.
I literally love laughing, and I’m a perfectionist (unfortunate for me, but a great asset to whoever I’m working for).
This means I always want to do an exceptional job but try wherever possible to have fun along the way. Unless it’s a crisis of course. I know when it is and isn’t appropriate to keep the good times rolling.
How I work matters as much to me as what I achieve. I always operate with honesty, care and accountability - because the way you work defines you as much as the results you deliver.
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No, I haven’t provided pricing on the website as I see each engagement being unique and requiring its own scope.
If we were to work together, I would provide a personalised proposal with pricing and deliverables for us to align on and for you to approve, before commencement of any work.
That way, you know exactly what you are getting and what it’s going to cost, and I can make sure it’s scoped properly for your bespoke situation.
Ready to chat?
Send me a message, I’d love to connect and see how I can help.